Sublime Segmentation Strategies

Abstract

Segmentation is an important part of any successful email marketing effort, particularly as consumers are beginning to expect brands to send them personalized correspondence. Learn a variety of techniques when segmenting your email list to ensure top performing campaigns. From potential data points to expected gains in open rates, you will learn the power targeted messages. Ensure your consumer base is fully engaged and see the results through your email revenue.

Publication
Bronto Summit 2013
Date
Links