Google Analytics - Lifetime Value (LTV) Report

Google Analytics is an extremely powerful tool for online companies, especially at it’s current price of free for basic usage. Today I noticed that they made the tool even better by adding a Lifetime Value report. This report allows you to see the value of your users over time and can be partitioned by acquisition source/medium. Lifetime Value can be very difficult to calculate, but is often a required metric, especially when evaluating marketing performance.