Big data just got bigger

The year was 2012, the company was Target, the story was a daughter’s conception. If you don’t remember the flurry of news items around the incident allow me to provide the short version. Every time you shop, online or brick and mortar, you provide the retailer valuable data about who you are and what you like. Browser cookies, loyalty cards, custom coupons, credit cards, IP addresses, and more all allow retailers to assign the activity to a unique customer ID.